@import"https://fonts.googleapis.com/css2?family=DM+Sans:opsz,wght@9..40,400;9..40,500;9..40,600;9..40,700&family=Fraunces:opsz,wght,SOFT,WONK@9..144,600..700,0..100,0..1&display=swap";:root{--navy:#1e3a5f;--navy-2:#132c4d;--green:#29b973;--green-pale:#e4f7ed;--amber:#f39c12;--amber-pale:#fff2dc;--ink:#17304c;--muted:#5b6d7f;--paper:#fffdfa;--cloud:#f5f7f5;--line:#dbe4df;--serif:"Fraunces", Georgia, serif;--sans:"DM Sans", Arial, sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth;background:var(--paper)}body{margin:0;min-width:320px;color:var(--ink);background:var(--paper);font-family:var(--sans);font-size:16px;line-height:1.55}a{color:inherit;text-decoration:none}button{font:inherit}a:focus-visible,button:focus-visible{outline:3px solid var(--amber);outline-offset:4px}img{display:block;max-width:100%}.shell{width:min(1180px,calc(100% - 48px));margin:0 auto}.section{padding:128px 0}h1,h2,h3,p{margin-top:0}h1,h2,h3{color:var(--navy);letter-spacing:-.045em}h1,h2{font-family:var(--serif);font-weight:650;line-height:1.03}h1{font-size:clamp(3.2rem,6.1vw,5.55rem)}h2{font-size:clamp(2.3rem,4.5vw,4.2rem)}h3{font-size:1.23rem;line-height:1.2}i{font-style:normal;color:var(--green)}p{color:var(--muted)}.eyebrow{display:flex;align-items:center;gap:10px;margin-bottom:20px;color:var(--navy);font-size:.72rem;font-weight:700;letter-spacing:.14em;line-height:1.2;text-transform:uppercase}.eyebrow span{display:block;width:22px;height:3px;background:var(--amber)}.section-intro{max-width:660px}.section-intro.is-centered{margin:0 auto;text-align:center}.section-intro.is-centered .eyebrow{justify-content:center}.section-intro h2{margin-bottom:22px}.section-intro p{font-size:1.08rem}.pillar-mark{display:inline-flex;align-items:flex-end;gap:3px;width:28px;height:29px;flex:none}.pillar-mark i{display:block;width:7px;border-radius:2px 2px 0 0}.pillar-mark i:nth-child(1){height:17px;background:var(--navy)}.pillar-mark i:nth-child(2){height:25px;background:var(--green)}.pillar-mark i:nth-child(3){height:21px;background:var(--amber)}.site-header{position:sticky;top:0;z-index:40;background:#fffdfaeb;border-bottom:1px solid rgba(219,228,223,.8);-webkit-backdrop-filter:blur(16px);backdrop-filter:blur(16px)}.header-inner{min-height:82px;display:flex;align-items:center;justify-content:space-between;gap:24px}.brand{display:inline-flex;align-items:center;gap:10px;min-width:max-content}.brand>span{display:flex;flex-direction:column;gap:0;line-height:1}.brand strong{color:var(--navy);font-family:var(--serif);font-size:1.13rem;font-weight:650;letter-spacing:-.04em}.brand em{color:var(--green);font-size:.61rem;font-style:normal;font-weight:700;letter-spacing:.13em;margin-top:4px;text-transform:uppercase}.desktop-nav{align-items:center;display:flex;gap:25px;margin-left:auto}.desktop-nav a{color:#53687a;font-size:.8rem;font-weight:600;transition:color .2s ease}.desktop-nav a:hover,.desktop-nav a.active{color:var(--navy)}.header-actions .button{padding:11px 16px;font-size:.72rem}.button{align-items:center;border:0;border-radius:999px;display:inline-flex;gap:12px;justify-content:center;min-height:53px;padding:15px 21px;font-size:.84rem;font-weight:700;transition:transform .2s ease,box-shadow .2s ease,background .2s ease}.button:hover{box-shadow:0 12px 25px #1e3a5f29;transform:translateY(-2px)}.button-primary{background:var(--navy);color:#fff}.button-light{background:#fff;color:var(--navy)}.button-arrow{font-size:1.1em;transition:transform .2s ease}.button:hover .button-arrow,.text-link:hover .button-arrow{transform:translate(3px)}.menu-toggle{background:none;border:0;display:none;padding:8px}.menu-toggle span{background:var(--navy);display:block;height:2px;margin:4px 0;width:24px}.mobile-nav{background:var(--paper);border-top:1px solid var(--line);box-shadow:0 15px 30px #17304c14;display:flex;flex-direction:column;gap:3px;padding:18px 24px 24px}.mobile-nav>a:not(.button){color:var(--navy);font-weight:650;padding:10px 0}.mobile-nav .button{margin-top:10px;width:100%}.hero{overflow:hidden;padding:74px 0 40px;position:relative}.hero:before{background:linear-gradient(90deg,var(--green-pale),transparent);border-radius:50%;content:"";height:560px;left:-340px;opacity:.65;position:absolute;top:-220px;width:560px}.hero-grid{align-items:center;display:grid;gap:56px;grid-template-columns:minmax(0,1fr) minmax(360px,.94fr);position:relative}.hero-copy{padding:38px 0 47px}.hero-copy h1{margin-bottom:28px;max-width:680px}.hero-lead{font-size:1.1rem;line-height:1.65;margin-bottom:32px;max-width:580px}.hero-note{align-items:center;display:flex;gap:9px;font-size:.8rem;margin:17px 0 0}.pulse-dot{background:var(--green);border-radius:50%;box-shadow:0 0 0 5px #29b97324;height:7px;width:7px}.hero-media{aspect-ratio:1.02 / 1;border-radius:0 52px;box-shadow:28px 28px 0 var(--amber-pale);overflow:hidden;position:relative}.hero-media img{height:100%;object-fit:cover;object-position:68% center;width:100%}.hero-media-tint{background:linear-gradient(135deg,#1e3a5f0a,#29b9731a);inset:0;position:absolute}.media-caption{align-items:center;background:#fffdfaf0;bottom:24px;display:flex;gap:12px;left:24px;padding:13px 16px;position:absolute}.media-caption>span{display:grid;font-size:.7rem;line-height:1.25}.media-caption b{color:var(--navy)}.media-caption small{color:var(--muted);font-size:.67rem}.corner-rule{border-color:var(--green);border-style:solid;height:40px;position:absolute;width:40px}.rule-top{border-width:2px 0 0 2px;left:18px;top:18px}.rule-bottom{border-width:0 2px 2px 0;bottom:18px;right:18px}.hero-audiences{border-top:1px solid var(--line);display:flex;flex-wrap:wrap;gap:14px 0;justify-content:space-between;padding-top:27px;position:relative}.hero-audiences span{color:#5c7183;font-size:.7rem;font-weight:700;letter-spacing:.1em;padding-right:18px;text-transform:uppercase}.tension-section{background:var(--cloud)}.tension-layout{align-items:start;display:grid;gap:90px;grid-template-columns:.9fr 1fr}.tension-list{border-top:1px solid var(--line)}.tension-list article{align-items:flex-start;border-bottom:1px solid var(--line);display:flex;gap:24px;padding:24px 0}.tension-number{color:var(--amber);font-size:.75rem;font-weight:700;letter-spacing:.08em;padding-top:3px}.tension-list h3{margin-bottom:7px}.tension-list p{font-size:.94rem;margin-bottom:0}.pillars-section{background:var(--paper)}.pillar-cards{display:grid;gap:18px;grid-template-columns:repeat(3,1fr);margin-top:54px}.pillar-card{min-height:305px;padding:30px;position:relative}.pillar-card-navy{background:#e9eef4}.pillar-card-green{background:var(--green-pale)}.pillar-card-amber{background:var(--amber-pale)}.card-index{color:var(--navy);display:block;font-size:.72rem;font-weight:700;letter-spacing:.1em;margin-bottom:58px}.pillar-card h3{font-family:var(--serif);font-size:1.85rem;margin-bottom:13px}.pillar-card p{font-size:.95rem;line-height:1.55;margin-bottom:0}.card-line{bottom:0;height:7px;left:0;position:absolute;right:0}.pillar-card-navy .card-line{background:var(--navy)}.pillar-card-green .card-line{background:var(--green)}.pillar-card-amber .card-line{background:var(--amber)}.audience-section{background:var(--navy);padding:0}.audience-layout{display:grid;grid-template-columns:.85fr 1.15fr}.audience-copy{color:#fff;padding:112px 72px 112px 0}.audience-copy h2,.audience-copy .eyebrow{color:#fff}.audience-copy .eyebrow span{background:var(--amber)}.audience-copy .section-intro p{color:#c7d2df}.school-callout{border-left:3px solid var(--green);margin-top:43px;padding:2px 0 2px 18px}.school-callout>span{color:#fff;font-size:.72rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase}.school-callout p{color:#c7d2df;font-size:.89rem;margin:8px 0 15px;max-width:370px}.school-callout .button{font-size:.72rem;min-height:44px;padding:11px 16px}.audience-cards{background:#fff;display:grid;grid-template-columns:repeat(2,1fr)}.audience-card{display:flex;flex-direction:column;min-height:290px;padding:31px;position:relative;transition:background .2s ease,transform .2s ease}.audience-card:hover{background:#f9fcfa;transform:translateY(-3px)}.audience-card:nth-child(1),.audience-card:nth-child(2){border-bottom:1px solid var(--line)}.audience-card:nth-child(1),.audience-card:nth-child(3){border-right:1px solid var(--line)}.audience-arrow{color:var(--green);font-size:1.25rem;margin-bottom:auto}.audience-card h3{font-family:var(--serif);font-size:1.7rem;margin:30px 0 9px}.audience-card p{font-size:.85rem;line-height:1.55;margin-bottom:20px}.text-link{align-items:center;color:var(--navy);display:inline-flex;font-size:.78rem;font-weight:700;gap:8px}.strong-link{margin-top:26px}.audience-card.amber .audience-arrow{color:var(--amber)}.audience-card.navy .audience-arrow{color:var(--navy)}.plan-section{background:var(--paper)}.plan-layout{align-items:center;display:grid;gap:96px;grid-template-columns:1fr .9fr}.plan-art{background:var(--amber-pale);min-height:520px;padding:36px;position:relative}.plan-art:before{border:1px solid rgba(30,58,95,.14);content:"";inset:17px;position:absolute}.plan-art img{height:100%;min-height:445px;object-fit:cover;position:relative;width:100%}.plan-list{list-style:none;margin:36px 0 0;padding:0}.plan-list li{align-items:flex-start;border-top:1px solid var(--line);display:flex;gap:18px;padding:19px 0}.plan-list li>span{color:var(--green);font-size:.75rem;font-weight:700;padding-top:4px}.plan-list h3{font-size:1.02rem;margin-bottom:5px}.plan-list p{font-size:.89rem;margin-bottom:0}.discovery-section{background:var(--paper);padding:0 0 92px}.discovery-card{background:var(--green);color:var(--navy);padding:0 52px 35px}.discovery-topline{align-items:center;border-bottom:1px solid rgba(30,58,95,.32);display:flex;gap:13px;padding:24px 0}.discovery-topline .pillar-mark i:nth-child(1){background:var(--navy)}.discovery-topline .pillar-mark i:nth-child(3){background:var(--amber)}.discovery-topline span{font-size:.71rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase}.discovery-content{align-items:end;display:grid;gap:52px;grid-template-columns:1fr .74fr;padding:54px 0 36px}.discovery-content h2{color:var(--navy);font-size:clamp(2.5rem,4vw,4.35rem);margin-bottom:20px}.discovery-content h2 i{color:var(--navy-2)}.discovery-content p{color:var(--navy);font-size:1rem;max-width:630px}.discovery-list{display:grid;gap:9px}.discovery-list span{background:#fff6;color:var(--navy);font-size:.75rem;padding:13px 15px}.discovery-list b{color:var(--navy);font-size:.83rem;margin-left:11px}.discovery-foot{align-items:center;display:flex;gap:24px;justify-content:space-between}.discovery-foot p{color:var(--navy);font-size:.78rem;margin:0}.discovery-tag{color:var(--navy)!important;font-size:.74rem!important;font-weight:700;letter-spacing:.08em;margin:0;text-transform:uppercase}.sector-hero{overflow:hidden;padding:104px 0 94px;position:relative}.sector-hero:after{background:var(--amber-pale);border-radius:50%;content:"";height:560px;position:absolute;right:-190px;top:-180px;width:560px}.sector-green:after{background:var(--green-pale)}.sector-navy:after{background:#e7eef5}.sector-hero-inner{align-items:end;display:grid;gap:40px;grid-template-columns:1fr auto;position:relative;z-index:1}.sector-copy{max-width:800px}.sector-copy h1{margin-bottom:25px}.sector-copy>p{font-size:1.12rem;max-width:630px}.sector-copy .button{margin-top:14px}.sector-stat{align-items:center;background:#fff;box-shadow:10px 10px 0 var(--amber-pale);display:flex;gap:15px;min-width:220px;padding:23px}.sector-green .sector-stat{box-shadow:10px 10px 0 var(--green-pale)}.sector-stat span{color:var(--muted);font-size:.75rem;line-height:1.45}.sector-stat b{color:var(--navy);font-size:1.1rem}.sector-tension{padding-bottom:100px}.split-copy{align-items:start;display:grid;gap:90px;grid-template-columns:1.1fr .8fr}.split-copy h2{margin-bottom:0}.guide-copy{border-left:4px solid var(--green);padding:10px 0 10px 24px}.guide-copy p{font-size:1.07rem;margin-bottom:0}.priorities-section{background:var(--cloud)}.priority-grid{display:grid;gap:1px;grid-template-columns:repeat(3,1fr);margin-top:48px}.priority-grid article{background:#fff;min-height:275px;padding:30px}.priority-grid article>span{color:var(--amber);display:block;font-size:.76rem;font-weight:700;letter-spacing:.1em;margin-bottom:56px}.priority-grid h3{font-family:var(--serif);font-size:1.62rem;margin-bottom:12px}.priority-grid p{font-size:.9rem;margin-bottom:0}.sector-plan{padding:100px 0}.sector-plan-card{align-items:start;background:var(--navy);color:#fff;display:grid;gap:60px;grid-template-columns:1fr 1fr;padding:54px}.sector-plan-card h2{color:#fff;margin:0}.sector-plan-card .eyebrow{color:#fff}.sector-plan-card .eyebrow span{background:var(--green)}.sector-plan-card ol{list-style:none;margin:0;padding:0}.sector-plan-card li{border-bottom:1px solid rgba(255,255,255,.25);color:#e4ecf4;display:flex;font-size:.94rem;gap:16px;padding:15px 0}.sector-plan-card li span{color:var(--green);font-size:.75rem;font-weight:700}.process-hero{background:var(--cloud);padding:110px 0 106px;position:relative}.process-hero-inner{max-width:850px}.process-hero p{font-size:1.12rem;max-width:650px}.process-hero .button{margin-top:13px}.process-timeline{background:#fff}.timeline{display:grid;gap:0;margin-top:52px}.timeline article{border-top:1px solid var(--line);display:grid;gap:40px;grid-template-columns:110px 1fr;padding:31px 0}.timeline article>span{color:var(--green);font-family:var(--serif);font-size:2.3rem;line-height:1}.timeline h3{font-family:var(--serif);font-size:1.75rem;margin-bottom:9px}.timeline p{font-size:1rem;margin-bottom:0;max-width:650px}.guide-band{background:var(--amber-pale);padding:94px 0}.guide-band-inner{align-items:end;display:grid;gap:100px;grid-template-columns:1.15fr .75fr}.guide-band h2{margin-bottom:0}.guide-band p{font-size:1.04rem;margin-bottom:5px}.site-footer{background:var(--navy-2);color:#d5e2ef;padding:37px 0}.footer-inner{align-items:center;display:flex;gap:32px;justify-content:space-between}.footer-brand strong{color:#fff}.footer-brand em{color:var(--green)}.footer-inner p{color:#bbcad9;font-size:.78rem;margin:0}.footer-inner>a{align-items:center;color:#fff;display:inline-flex;font-size:.78rem;font-weight:700;gap:8px}@media(max-width:1020px){.desktop-nav{gap:15px}.desktop-nav a{font-size:.72rem}.header-actions .button{padding:10px 13px}.hero-grid{gap:35px}.hero-media{box-shadow:18px 18px 0 var(--amber-pale)}.audience-copy{padding-right:43px}.plan-layout{gap:55px}.discovery-content{gap:32px}.sector-hero-inner{grid-template-columns:1fr 210px}.split-copy,.guide-band-inner{gap:55px}}@media(max-width:760px){.shell{width:min(100% - 36px,560px)}.section{padding:76px 0}.site-header{position:relative}.header-inner{min-height:70px}.desktop-nav,.header-actions{display:none}.menu-toggle{display:block}.hero{padding:28px 0 31px}.hero-grid{display:flex;flex-direction:column;gap:25px}.hero-copy{padding:23px 0 0}.hero-copy h1{font-size:clamp(2.85rem,13vw,4rem)}.hero-lead{font-size:1rem}.hero-media{align-self:stretch;aspect-ratio:1.13/1;border-radius:0 37px;width:100%}.hero-audiences{display:grid;grid-template-columns:repeat(2,1fr);padding-top:22px}.hero-audiences span{font-size:.63rem}.tension-layout,.plan-layout,.audience-layout,.split-copy,.guide-band-inner{display:flex;flex-direction:column;gap:35px}.tension-list{width:100%}.pillar-cards{grid-template-columns:1fr;margin-top:35px}.pillar-card{min-height:235px}.card-index{margin-bottom:35px}.audience-copy{padding:70px 0 48px}.audience-cards{margin:0 calc(50% - 50vw);width:100vw}.audience-card{min-height:230px;padding:24px}.audience-card h3{font-size:1.42rem;margin-top:23px}.plan-art{min-height:340px;padding:24px;width:100%}.plan-art img{min-height:290px}.discovery-section{padding-bottom:58px}.discovery-card{margin:0;padding:0 24px 28px;width:100%}.discovery-content{display:block;padding:40px 0 28px}.discovery-content h2{font-size:clamp(2.35rem,11vw,3.35rem)}.discovery-list{margin-top:30px}.discovery-foot{align-items:stretch;flex-direction:column}.discovery-foot .button{white-space:normal}.sector-hero{padding:70px 0}.sector-hero:after{height:310px;right:-160px;top:-100px;width:310px}.sector-hero-inner{display:flex;flex-direction:column}.sector-stat{align-self:flex-start}.split-copy h2{font-size:2.55rem}.priority-grid{grid-template-columns:1fr;margin-top:33px}.priority-grid article{min-height:0}.priority-grid article>span{margin-bottom:29px}.sector-plan-card{display:block;padding:34px 25px}.sector-plan-card ol{margin-top:30px}.process-hero{padding:72px 0}.timeline{margin-top:33px}.timeline article{gap:20px;grid-template-columns:65px 1fr}.timeline article>span{font-size:1.5rem}.timeline h3{font-size:1.35rem}.guide-band{padding:70px 0}.footer-inner{align-items:flex-start;flex-direction:column;gap:20px}.section-intro h2{font-size:clamp(2.3rem,10vw,3.25rem)}}@media(max-width:420px){.shell{width:min(100% - 30px,560px)}.brand strong{font-size:1rem}.hero-copy h1{letter-spacing:-.055em}.audience-card{padding:20px}.discovery-card{padding-left:20px;padding-right:20px}.discovery-topline span{font-size:.62rem}.discovery-content p{font-size:.93rem}}.sector-tension .challenge-detail{font-size:1.05rem;line-height:1.66;margin:24px 0 0;max-width:650px}@media(max-width:760px){.sector-tension .challenge-detail{font-size:.98rem;margin-top:18px}}.audience-card.association-card{background:var(--amber-pale);grid-column:1 / -1;min-height:230px}.audience-card.association-card:hover{background:#fff7e7}@media(min-width:761px){.audience-card:nth-child(3),.audience-card:nth-child(4){border-bottom:1px solid var(--line)}}@media(max-width:1120px){.desktop-nav,.header-actions{display:none}.menu-toggle{display:block}}.audience-callout{border-left:3px solid var(--green);margin-top:43px;padding:2px 0 2px 18px}.audience-callout>span{color:#fff;font-size:.72rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase}.audience-callout p{color:#c7d2df;font-size:.89rem;margin:8px 0 15px;max-width:370px}.audience-callout .button{font-size:.72rem;min-height:44px;padding:11px 16px}.audience-card.wide-card{background:#e9eef4;grid-column:1 / -1;min-height:230px}.audience-card.wide-card:hover{background:#f5f8fb}